Employer branding in Sierra Leone

Show candidates what it is really like to work for you, so the right people apply and stay.

Prefer to talk? Call +232 73 253666 or message us on WhatsApp.

SLONEC team members at a business event

Why employer branding matters

Candidates look at more than the salary. They want to know what the organisation stands for, how staff are treated and whether they can grow. If you do not tell that story, candidates fill the gaps themselves. A clear employer brand helps you attract better applicants and keep the people you hire.

What we do

  • Employer value proposition: working with you to set out what you offer staff, in honest and specific terms.
  • Recruitment marketing: job adverts, careers pages and social media posts that reflect your employer brand.
  • Candidate experience: reviewing how candidates are treated from application to offer, and improving it.
  • Staff feedback: finding out what current staff value and what would make them stay.
  • Onboarding: helping new staff settle in so they stay.

Who it's for

  • Employers competing for skilled staff, organisations with high staff turnover, and NGOs, financial institutions and companies that recruit regularly.

What you receive

  • A short employer value proposition, in honest and specific words
  • Feedback from current staff, managers and recent hires
  • Job advert templates and careers page copy that reflect it
  • A review of how candidates are treated from application to offer
  • An onboarding plan so new staff settle in and stay
  • Guidance on using the employer brand in your recruitment
Participants working on laptops during a SLONEC training programme in Freetown

Competing for skilled staff in Sierra Leone

Skilled people in Sierra Leone, from accountants and engineers to experienced branch staff, often have more than one offer, and many weigh up opportunities abroad. Salary matters, but so do training, fair treatment, job security and the chance to grow. Organisations that explain these clearly attract better applicants and lose fewer people in the first year.

We listen to your staff first, so the employer brand is based on what is true rather than what sounds good. Then we help you use it in adverts, on your careers page and in the way candidates are treated. Read our article Building a strong employer brand.

Simple to start, clear all the way through

Scope and fees are agreed in writing before work starts.

1

Initial call

Initial call about your hiring challenges.

2

Listening

Listening to staff, managers and recent hires.

3

Employer brand

Employer brand set out in clear, usable terms.

4

Use it

Use it in your adverts, careers page and recruitment, with our help.

The SLONEC team at a SLONEC corporate training programme in Freetown

Talk to the people who will do the work

The SLONEC Recruitment & Training team

Freetown · 1 Hannah Benka-Coker Street

Your work is handled by the SLONEC Recruitment & Training team at our Freetown office and overseen by Ishmael Bangura, who founded SLONEC in 2023 and is a professional accountant. When you get in touch, we tell you who your day-to-day contact will be and how to reach them, and we agree the scope and fee in writing before any work starts.

Looking for a job? This page is for employers. Job seekers have their own page, and we never charge candidates: registering and being put forward is always free. Register your CV and see current openings

Frequently asked questions

We are a small organisation. Does employer branding apply to us?

Yes. Small employers often have strengths that candidates value, such as responsibility early on or a close team. Setting them out clearly helps you compete with larger employers.

How do you find out what staff value?

Through short interviews and simple surveys with current staff, managers and recent hires, kept confidential.

Will you write our job adverts?

Yes. We can write adverts and careers page copy that reflect your employer brand, and review the ones you use now.

Can this help with staff turnover?

Often, yes. Many people leave in their first months because the job is not what they expected. Honest adverts and better onboarding reduce that.

Can you also run the recruitment?

Yes. Our Recruitment / Workforce team can run the search using your new employer brand.

Ready to talk?

Tell us what you need, or book a call to talk it through first.

Get new jobs in Sierra Leone by email

Tell us the kind of work you want. When a matching role comes in, SLONEC Recruitment will email you. It is free.

We never charge candidates. No CV needed here: to register your CV, email it to recruit@slonec.com.